Meep! Meep! Zynga launches its Looney Tunes Dash runner game

In its ongoing push into brands and mobile games, Zynga is releasing its Looney Tunes Dash level-based runner today on Android and iOS devices. It’s a beloved cartoon franchise in a game category that has one of the broadest possible reaches, and it means that Looney Tunes characters like Bugs Bunny and Daffy Duck will finally get a marquee game in the mobile space.

Zynga licensed the Looney Tunes cartoon character brand from Warner Bros. Interactive Entertainment so it could stand out from the crowd of a million competitors in the mobile app stores. But it also tried hard to bring its own breed of innovation to the genre, said John vanSuchtelen, the general manager of Looney Tunes Dash, in an interview with GamesBeat. In these endless-runner games, you swipe in a direction to jump or move to the side, and you try to outrun your pursuer until you inevitably die.