Matthew Wolf interview: Why Zynga is diving into blockchain games

Matthew Wolf started a new job and a new studio at Zynga to make blockchain games back in November. Then Take-Two agreed to buy Zynga for $12.7 billion in January.

Was it a coincidence? Who knows? But Wolf is excited about spinning up the new business to build games that take advantage of blockchain games and nonfungible tokens (NFTs) for Zynga’s customers, who are older players who embrace casual and midcore games on mobile devices. They’re not the typical hardcore console and PC game players who are allergic to any mention of NFTs.