Mattel Hot Wheels Infinite Loop.
Mattel Hot Wheels Infinite Loop.
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Mattel unveils Hot Wheels: Infinite Loop iOS racing game

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Mattel is launching its iOS-based racing game, Hot Wheels: Infinite Loop in an attempt to takes its famous toy brands into digital gaming.

The move is the latest example of how Mattel is serious about taking its toy brands like the 51-year-old Hot Wheels and moving them into the digital space, including games, said Andrew Chan, head of digital gaming at Mattel, in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.