Matchmade has a dashboard for matching game marketers with influencers.
Matchmade has a dashboard for matching game marketers with influencers.
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Matchmade raises $4.8 million for influencer game marketing

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Matchmade has raised $4.8 million in funding for its platform to match influencers such as YouTubers and Twitch streamers with brands and game companies that want to market their products.

The Helsinki-based company said $4.5 million of the amount was part of a Series A round that Korea Investment Partners led and will enable Matchmade to further expand into more countries as well as continue to develop new technologies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.