Matchmade is a new game influencer marketing platform.
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Matchmade expands to offer influencer marketing platform for games

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Matchmade has joined the fray for influencer marketing. And it believes it can do a better job by focusing on matching brands and influencers in the gaming market with a platforms that automates negotiations and campaigns.

The Helsinki-based company has indexed and analyzed more than 200 million videos on YouTube, and it tracks more than 2 million channels related to games. Its database tracks 20,000 games, and the reach of the influencer network is 200 million people.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.