Mariah Carey in Game of War: Fire Age ad
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Mariah Carey commercial debuts for Game of War: Fire Age

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mariah Carey is in, and Kate Upton is out. The pop singer appeared in a new commercial for Game of War: Fire Age today.

The commercial is a big deal for Machine Zone, as the previous Kate Upton spots (one of which aired during the Super Bowl) have generated huge awareness for the publisher’s Game of War free-to-play mobile app, which is reportedly being advertised more on TV and on the web than most console games. Mobile gaming is broadening its reach, and it could reach $30 billion in in revenue this year (according to market researcher Newzoo), with a sizable chunk of that going to Machine Zone.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.