Make a good game — worry about transmedia later

Jon Goldman has some advice for indie developers who are trying to manufacture transmedia IP from the get-go: Don’t. Transmedia is the intersection of different mediums, like launching a game alongside a comic book or movie set in the same universe — and it’s something Goldman is very familiar with. He’s the managing partner at Skybound Entertainment, which is best known for the comic series The Walking Dead. But he’s also a venture partner at the investment firm Greycroft, so he has insight into the creative side as well as how investors think about opportunities.

I interviewed Goldman after his fireside chat with GamesBeat lead writer Dean Takahashi at the GamesBeat Summit earlier this week in Mill Valley, CA. During his talk, he touched on Death Jr., a 2005 PlayStation Portable game that he tried to turn into a transmedia property when he was CEO of Foundation 9 Entertainment.