Majesco expands into mobile games with Legends of Loot

Majesco Entertainment has been around since 1986 as a relatively small publisher of video games, with its most recent hits including Kinect Zumba Fitness and Cooking Mama on traditional game devices. But now it is moving into mobile gaming with the launch of today’s comic dungeon-crawling game, Legends of Loot.

The Edison, N.J.-based publicly traded company began its expansion into the new world of games in June, 2011, when it acquired social game developer Quick Hit and its Quick Hit Football web social game. Jeffrey Anderson, the head of Quick Hit, became the senior vice president of social and mobile games at Majesco and spearheaded the move into mobile. Quick Hit got an NFL license and drew more than 7 million users. Anderson now runs a studio with 20 people in Foxboro, Mass. Most of Majesco’s digital gaming efforts are outsourced to third parties.