Magic: The Gathering — Arena launches open beta test September 27

The granddaddy of them all is getting ready to let everyone in, as Wizards of the Coast announced today that Magic: The Gathering — Arena will launch its open beta phase on September 27.

Digital card games are an important and growing market worth $1.3 billion in 2017, research firm Superdata reports, and should hit $1.7 billion in 2019. Blizzard’s Hearthstone rules, making 3.3 times more than its closet rival. But it’s going to get serious competitors when Wizards brings Arena from its open beta to launch state and when Valve releases Artifact, its take on digital card games, on November 28.