A tiny, photorealistic elephant dances in someone's hands on the Magic Leap website.
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Magic Leap unveils its development platform to create mind-boggling augmented-reality apps

Magic Leap, the creator of an upcoming set of highly touted augmented reality glasses, today unveiled its development platform for making apps.

The Dania Beach, Fla.-based startup announced at the MIT Technology Review’s EmTech Digital conference that it wants game developers, filmmakers, and other media creators to build augmented reality experiences using its software development kit. This will work with the Unreal and Unity game engines. The kit is not yet available, but Magic Leap says it will release it “soon.”

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.