A tiny, photorealistic elephant dances in someone's hands on the Magic Leap website.
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Magic Leap sheds light on its retina-based augmented-reality 3D displays

  • Posted byby Dean Takahashi
  • Updated
  • 1 min

Magic Leap is working on a tiny 3D technology that can shine images on your retinas, creating augmented reality that blends the real world with fantasy.

Rachel Metz, who wrote about Magic Leap for MIT Technology Review, explained what the mystery company (a startup that raised $542 million from Google last October) is actually working on and how it differs from other virtual reality projects. It will compete with Sony’s Morpheus, Facebook’s Oculus Rift, and Microsoft’s HoloLens virtual reality and augmented reality technologies.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.