Mag Interactive’s IPO shows Europe’s mobile game industry is strong

Mag Interactive went public today at a market valuation of $137 million. It’s the Swedish company behind the hit puzzle word game Ruzzle.

The company and its shareholders sold 11.3 million shares to the public and raised an estimated $21.6 million in net proceeds. The offering is one more example of how Europeans are seeing great success in mobile games and how that is resulting in wealth-creating transactions. In 2016, Tencent acquired control of Supercell in a deal that valued the maker of Clash Royale at $10 billion. Angry Birds maker Rovio also went public, as did Next Games and Nitro Games. Atomico recently crunch numbers and found that Europe accounts for 35 percent of game funding rounds, or more than any other region. The Nordic region in particular has had great success.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.