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Madden NFL esports to be broadcast by ESPN and Disney XD

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

Electronic Arts said that ESPN, Disney XD, and the NFL will team up to show live exclusive broadcasts of the Madden NFL 18 Club Championship at the upcoming Pro Bowl and Super Bowl, in addition to airing the brand new, pro-oriented Madden NFL Ultimate League.

Todd Sitrin, senior vice president and general manager for competitive gaming at EA, said in an interview with VentureBeat that the deal shows increasing support for esports and Madden’s place within it over the past year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.