Luna Labs' Replay can automate the creation of video ad iterations.
Luna Labs' Replay can automate the creation of video ad iterations.
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Luna Labs’ Replay automates creation of mobile game video ads

Luna Labs is launching Replay, a tool for mobile game studios that lets them create endless versions of video ads from a single gameplay recording.

Based on the Unity platform, the tool could save a lot of editing time and money for game studios as they create video advertisements for a game. Then they could test the variations on the ads to see which one performs the best, said CEO Steven Chard in an interview with GamesBeat.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.