Louis Vuitton partners with Riot Games on League of Legends World Championship

Posted byby Dean Takahashi
September 23, 2019
Updated June 20, 2025
3 min

Louis Vuitton and Riot Games announced they will collaborate on the League of Legends World Championship that kicks off October 2 and culminates in Paris on November 10.

For Riot, the partnership is a new high mark for esports sponsorships, as Louis Vuitton is a high-end luxury brand that is nonendemic for esports, meaning it normally doesn’t have anything to do with gaming. But Louis Vuitton specializes in creating trophy gear for sporting events, and so it is collaborating with Riot on a one-of-a-kind Trophy Travel Case to hold the Summoner’s Cup, which goes to the world champions in League of Legends. Louis Vuitton will also be a global partner for the League of Legends World Championship.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.