Look out, Line: Facebook Messenger gets its first game

One of the best ways for a mobile game to succeed in Asia is to get a distribution deal with the top messaging apps. Now, Facebook is getting into that business with its Messenger app.

Doodle Draw Game is the first game that Facebook is distributing through its chat app (as TechCrunch first spotted). Now, when you click the “Get Apps for Messenger” tab, you see a list of tools alongside this Pictionary-style game. Clicking through on Doodle Draw Game takes you to the Google Play store on Android, where you can install it for free. This is a natural evolution for Facebook and the Messenger app, as the company is already generating significant revenue from distributing games and apps through its mobile app. Competing chat clients like Line and Kakao make serious cash by suggesting games to their users, and this could turn into another way that Facebook gets a piece of the $30 billion mobile-gaming industry.