Lineup Games, a game studio founded by the creators of Playtika, has integrated with Sui, a blockchain built for mass adoption.
Sui will now serve as the new home for Lineup’s Web3 gaming ecosystem, powering its live titles, including the mobile sports game Striker League and mini-game Gold Striker, with more to follow. Through the partnership, Lineup will leverage Sui to achieve seamless transactions, which in turn will onboard its millions of users into the Sui ecosystem.
Through this partnership with Sui, Lineup is building a cross-game ecosystem across all its games on mobile and superapps, including Striker League and Gold Striker. Players can play, compete, earn points, and gain rewards seamlessly.
Gold Striker (on Telegram and Line) and Striker League (on Android and iOS) are now live and set to kick off a mass marketing campaign. Players who actively progress in either game and complete in-game tasks will earn airdrop allocations.
The Sui integration will work directly through mobile applications on both Apple and Android, as well as through superapps such as Telegram and LINE, bringing Web3 functionality to applications where users are already playing games. Additionally, Sui will act as the default network for all of Lineup’s gaming titles, providing the necessary infrastructure to enable mass adoption for millions of players across the globe.
Powered by Sui, both games offer seamless, gasless, and even invisible transactions, allowing players to enjoy a smooth, uninterrupted experience without ever leaving the app. This aligns with Sui’s mission to bring blockchain to where players already are.
Adeniyi Abiodun, chief product officer of Mysten Labs, said in a statement, “Most Web3-based titles have issues with user retention, making it difficult to sustain their ecosystems. Lineup Games had the opposite problem–so many players across the globe that it needed a powerful, fast, and reliable network to ensure users were focused on the game and not on how assets were being handled on the backend. With Sui to provide the necessary infrastructure to onboard millions of gamers, the Lineup team will continue to build experiences that players can’t pull themselves away from.”
Tal Friedman, CEO of Lineup Games, said in a statement, “Whether it’s correctly integrating a wallet, needing to have a companion application to link with the blockchain, or any number of technical headaches, previous Web3-powered games have possessed a distracting amount of friction, pulling gamers away from the games they love to play.”
Friedman added, “By integrating with Sui, we are solving that problem, allowing the blockchain to seamlessly connect to our games and ensure that players are never taken out of the action, not even for a second. In addition to providing a frictionless experience, Sui’s innate features, such as composable, nestable NFTs, provide new experiences for gamers.”
Lineup Games is one of the leading game developers in Web3. With major partnerships including Meta, PUMA, AC Milan, and Paulo Dybala, with a new cross-game token launching on Sui, Lineup’s ecosystem is designed to be open, rewarding, and ready for the masses.