Liftoff and Leanplum are measuring mobile app engagement.
Liftoff and Leanplum are measuring mobile app engagement.
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Liftoff: Mobile users are embracing subscription app economy

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile user acquisition firm Liftoff and mobile engagement platform Leanplum. For years, users have been reluctant to do that, but times are changing.

The rise of direct-to-consumer brands like Dollar Shave Club and Stitch Fix and the continued dominance of Amazon Prime, Netflix, and Spotify have helped people acclimate to the idea of regular payments for a service. And seeing the value gained through this payment model in other areas of their lives has helped people increasingly engage with it in apps.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.