LG art lab will create NFTs for LG TVs.

LG launches art NFTs for its smart TVs

LG Electronics has launched its own non-fungible token (NFT) platform, LG Art Lab.

Now available in the U.S. on the company’s TVs running webOS 5.0 or later, and accessible directly from the home screen, the new platform enables users to buy, sell and enjoy high-quality digital artwork.

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Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.