LG embraces the age of ‘affectionate intelligence’

Posted byby Dean Takahashi
January 8, 2024
Updated June 17, 2025
2 min

LG CEO William Cho opened CEO with a talk about “affectionate intelligence,” where AI will be designed and used in the service of people.

In the first press session at CES 2024, Cho said the company is focusing on “responsible AI,” with a people-centric approach where it combines AI with our data (with our permission) and our environment to create better experiences with its products.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.