Lenovo is getting serious about gaming PCs and PC gamers

Maybe you’ve noticed. PC gaming is hot, and every company with any presence in the computing market wants to establish itself as a brand for people who like (and spend a lot of money on) video games. Hardware manufacturer Lenovo is no different.

After years of catering to the professional crowd with its laptop workstations or to a general audience that wants a beige box that can run Windows, Lenovo gaming boss Will Fu is taking charge of a new initiative to ensure that the company has a lineup of products that are built specifically for the needs of hardcore gamers. This requires an approach focused on processing power, but it is also forcing Fu and his team to take a more direct approach to building a relationship with the end consumer. For Lenovo, that’s a major strategic shift. And Fu made this change because the company wants to win over customers with something like the recently announced Lenovo Legion Y520 laptop that features Nvidia’s GTX 1050 graphics cards, and then Fu wants that customer to return in two to five years to buy their next upgrade.