The Lego Group has unveiled Lego Smart Play, a new interactive platform set to transform Lego play experiences for kids and families.
With this exciting innovation, builders can bring their Lego creations to life in ways they’ve never imagined.
Showcased at CES 2026 in a presentation from Julia Goldin, chief product & marketing officer of the Lego Group and Tom Donaldson, senior vice president & head of Creative Play Lab at the Lego Group, Lego said that Lego Smart Play represents one of the most significant evolutions in the Lego System-in-Play since the introduction of the Lego Minifigure in 1978. Lego started in 1958 with the launch of Lego’s toy bricks.
Designed to inspire children, Lego Smart Play turns their imaginative ideas into reality,
bringing their creations to life with moments of surprise and discovery. The combination
of Lego Smart Play’s platform elements – the Lego Smart Brick, Lego Smart Tags
and Lego Smart Minifigures – react in real time to bring an interactive play experience
to kids that is full of exploration and imaginative storytelling.
Joining the Lego Group at CES was Asad Ayaz, Chief Brand Officer of The Walt Disney
Company and President of Disney Entertainment Marketing, and Dave Filoni, Chief
Creative Officer of Lucasfilm, to announce that the first Lego Smart Play building sets
announced for fans will feature Star Wars – the perfect playground for epic storytelling,
unforgettable characters and endless brick-built adventures. For the first time, with Lego Smart Play, a galaxy far, far away…. will play back. The new sets will launch on March
1, 2026, in select markets.
What is Lego Smart Play?
The new platform features more than twenty patented world-firsts within its technology,
and the Lego Smart Brick – at the heart of the platform – is powered by a custom-made
chip, measuring smaller than a standard Lego stud.
The technology has been developed by the Lego Group’s Creative Play Lab team to
seamlessly blend physical and digital play, breathing new life into builder’s Lego
creations through advanced, invisible technology.
The Lego Smart Brick is packed with technologies that bring play to life including
sensors, accelerometers, light sensing and a sound sensor as well as a miniature speaker
driven by an onboard synthesiser, and much more, in addition to easy wireless charging.
Lego Smart Tags and Lego Smart Minifigures are paired with Lego Smart Brick
to power the system and allow builders’ creations to become interactive, responding to
actions with appropriate sounds and behaviours, allowing for a truly responsive play
experience. All elements are compatible with the existing Lego System-in-Play.
“For over 90 years, the Lego Group has sparked imagination and creativity in children
around the globe. As the world evolves, so do we— innovating to meet the play needs of
each new generation. Lego Smart Play is the next exciting chapter in our Lego System
in Play and something we are super excited about being able to bring to the world at this
scale,” said Julia Goldin, Chief Product & Marketing Officer of the Lego Group, in a statement.
Tom Donaldson, Senior Vice President & Head of Creative Play Lab at the Lego
Group said in a statement, “The launch of Lego Smart Play brings creativity, technology, and storytelling together to make building worlds and stories even more engaging, and all
without a screen. We truly believe we are setting a new standard for interactive, imaginative experiences and can’t wait to see this innovation in the hands of kids when
we launch this year.”
Lego Smart Play building sets come to the Lego Star Wars Galaxy
Now, brick builders and Star Wars fans alike can interact with iconic scenes, characters
and moments inspired by a galaxy far, far away…. like never before as the Lego Smart Play system makes its debut with three ‘All-In-One’ LEGO Star Wars building sets.
“Our teams work hand-in-hand with best-in-class licensees to bring technology and innovation to products that continue our storytelling in new and unexpected ways,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney
Consumer Products, in a statement. “This milestone in our long-time collaboration with the Lego Group adds a new dimension to this legacy, continuing to help fans express their
creativity and imagination by extending the Star Wars story through play.”
“We’ve worked with our incredible friends at Lucasfilm for over 25 years, and our focus
has always remained on creating original, unique experiences for the fan community
through our sets. With Lego Smart Play, legendary stories and characters of the Star
Wars galaxy will come to life like never before,” said Julia Goldin, Chief Product &
Marketing Officer of the Lego Group, in a statement.
The three ‘All-In-One’ Lego Star Wars sets will come with a Lego Smart Brick with
charger and at least one Lego Smart Minifigure and Lego Smart tag.
Lego Star Wars Smart Play: Luke’s Red Five X-Wing building set
A 584-piece set, including two Smart Minifigures (Luke Skywalker, in his iconic pilot suit,
and Princess Leia), as well as Luke’s trusty companion, R2-D2, and Rebel Crew and
Stormtrooper Minifigures.
This set includes an Imperial turret, transporter and command center, all of which unlock
interactive features, such as laser-shooting sounds, engine sounds and lights plus
refueling and repair sounds, through the use of the included Lego Smart Brick, two
Lego Smart Minifigures and five Lego Smart Tags.
Lego Star Wars Smart Play: Darth Vader’s TIE Fighter building set
One of the galaxy’s most iconic villains and his fighter ship arrives as part of Lego Smart Play, allowing fans to replay and re-define the most epic battles on behalf of the Galactic
Empire.
This 473-piece set features a brick-built Rebel Outpost and an Imperial Fueling Station,
as well as a SMART Minifigure featuring Darth Vader and a Rebel Fleet Trooper Minifigure.
The roar of the twin ion engines comes to life, among other interactive features, with the
LEGO SMART Brick.
Lego Star Wars Smart Play: Throne Room Duel & A-Wing building set
Fans will be able to re-enact and re-imagine one of the most memorable moments from
the original Star Wars trilogy, the final lightsaber duel between Luke Skywalker and Darth
Vader at the end of Star Wars: Return of the Jedi.
The 962-piece set comes with three Smart Minifigures featuring the characters Darth Vader, Emperor Palpatine and Luke Skywalker (Jedi).
Additionally, the set comes with a brick-built A-Wing Fighter and Pilot Minifigure, two
Royal Guard Minifigures, and a SMART Tag-enabled cannon turret to defend the
Emperor’s Throne Room.
For the first time in the history of Lego Star Wars, with Lego Smart Play sets, the battle comes to life, allowing fans to recreate iconic scenes and interactions, as well as create new ones. Fans can unlock Smart features such as Lightsaber hums with the Smart Minifigures of Darth Vader and Luke Skywalker, the engine roar of the A-wing and
even listen to “The Imperial March” with Emperor Palpatine sitting on his throne.
The Lego Smart Play All-in-One sets from Lego Star Wars will be available for preorder from January 9th and available to purchase on March 1 from www.LEGO.com, LEGO Stores and select retailers in launch markets.
Lego Smart Play will continue to expand through new updates, launches and technology – with the LEGO Group set to reveal more additions in the future.