Categories Posted inin Business Launching FTW: Google, EA and Pocket Gems tell you how to quadruple your installs and launch your game right (VB Live) Posted byby GamesBeat July 8, 2016 Updated June 19, 2025 4 min Share this article twitter facebook linkedin bluesky In the first of our series, “Games Growth and Monetization,” mobile strategy powerhouses from EA, Pocket Gems and Google reveal the surprising strategies that make a game launch sizzle instead of fizzle. Missed it? Access this VB Live event on demand right here. Unlock premium content and VIP community perks with GB M A X! Join now to enjoy our free and premium perks. Join now → Sign in to your account.