Late to the mobile game, Yahoo starts catching up with Flurry purchase

Google and Facebook account for two-thirds of the mobile ad spending tally worldwide, and by purchasing mobile analytic outfit Flurry today for a price that hasn’t been disclosed, Yahoo is hoping to level the playing field.

It will be a daunting task to catch up, but the Flurry acquisition finally shows that Yahoo is serious about becoming a “mobile first” operator, at least in the eyes of chief executive Marissa Mayer, whose tenure at Yahoo so far has been mixed.

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