The metaverse has captured the public's imagination.
The metaverse has captured the public's imagination.
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KPMG: 78% of U.S. adults will socialize with friends in the metaverse

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

People may not know what the metaverse holds for them beyond games, but the vast majority of U.S. adults are ready to plunge into it, according to a survey by KPMG.

Whether they agree on what it is or not, the metaverse has captured the imagination of Americans. KPMG said about 78% of U.S. adults said in a survey they see value in immersive interactions such as socializing with friends and family, while 76% say they see value in on-the-job training in the metaverse.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.