Kixeye chief executive Will Harbin [left] speaks with Rob Weber, senior vice president of business development and a co-founder of NativeX, at the GamesBeat 2014 conference in San Francisco on Sept. 16.
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Kixeye CEO: We only use data science half of the time

  • Posted byby GamesBeat
  • Updated
  • 2 min

SAN FRANCISCO — Apparently, it’s OK to follow your whimsy sometimes when designing games.

That’s the spirit at online game studio Kixeye, where data analysis plays into about 40 percent of the decision-making, with the rest based on intuition, said chief executive Will Harbin.

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