King dethrones PlayStation for game industry TV ad impressions

There’s a new leader in town when it comes to the most-seen commercials, as PlayStation has not only been knocked out of the No. 1 spot by King, it actually falls to last place on our ranking of most-seen gaming industry spots. Meanwhile, Square Enix and Xbox are nearly tied in second and third place, respectively.

GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than ten million smart TVs, to bring you a monthly report on TV advertising by the gaming industry. These are the ads, and by extension the games, that game makers are putting major muscle behind.