From left to right: JuiceBox game founders Michael Martinez, Jason McGuirk, and Zak Pytlak.
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JuiceBox Games hits 4M downloads for HonorBound and takes the mobile game to new markets

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

JuiceBox Games, a game studio with good funding and former Zynga developers, has had a hit with its first mobile game. JuiceBox’s HonorBound has hit four million downloads in the last few months, and the company is adding seven new languages to it.

HonorBound, a cartoon-style fantasy role-playing game, is available on Android and iOS, and it is one of many titles that are bringing hardcore gameplay to larger audiences on smartphones and tablets. JuiceBox is one of the “midcore” companies, or those that make hardcore-style games for shorter game times as befits mobile. They hope that midcore will become a larger part of mobile games, which could hit $20 billion worldwide this year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.