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Joint venture aims to take live esports events to bigger stages

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

British game industry content agency Attention Seekers and live event firm Done + Dusted have formed a joint venture to make competitive gaming and esports into much larger public events.

Attention Seekers and Done + Dusted say the Santa Monica, California-based venture, AD+D, will bring large-scale live entertainment and new thinking to showcase competitive gaming to the general public and offer live event expertise to the games industry.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.