Adjust today published their most recent Mobile App Trends: Japan Edition report for the first half of 2025, which it created with Sensor Tower. The report shows that Japanese audience have become interested in AI tools such as ChatGPT, though TikTok remains the most downloaded app. As for games, installs have grown slightly year-over-year, and casino and card-based gaming apps have seen the most growth.
The report shows that card games are on the rise, with Pokémon TCG Pocket in particular having gotten a 27% increase in downloads. However, casino apps have seen the most dramatic upswing, with a 138% increase in downloads year-over-year. Gaming installs overall have gone up 3% YoY, with card games having seen the biggest growth in number of sessions at 127%.
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