Jack Tretton has his first new gig after launching the PS4 and leaving Sony

The man who oversaw the launch of the PlayStation 4 has a new job advising an artificial-intelligence startup.

Jack Tretton is now on the advisory board of Genotaur, an artificial-intelligence technology firm in San Diego that is trying to build human-computer interfaces. Genotaur wants to provide its technology to companies in a number of different fields, and Tretton will help guide the startup’s search for partners in the gaming industry. Genotaur wants to make its own games, but it also wants to establish itself as the go-to resource for developers looking to implement A.I. that can understand people.