It’s not all China: Vietnam, Indonesia lead a booming Southeast Asia games market

When we talk about gaming in the East, we’re usually talking about China’s rapid growth or Japan’s massive spending on smartphone games, but that ignores several other important markets in the region.

Southeast Asian countries are expected to generate $784.4 million in gaming revenues in 2014, according to market-intelligence firm Niko Partners. The six countries that compose the region include Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Out of those, Niko points to Vietnam, Indonesia, and Thailand as the most important in terms of games. Niko managing partner and regional analyst Lisa Cosmas Hanson says that the region is following a trajectory similar to the biggest Asian countries.