Itch.io launches its first site-wide sales event for the holidays

Indie game platform Itch.io is home to a lot of smaller games and enables developers to set their own pricing, such as asking fans to “pay what you want” instead of having a set price. Yesterday, it launched its first site-wide sale, which will run until 10 a.m. Pacific on December 26.

Developers have a lot of leeway on the site and have banded together to create bundles and discounts on their own terms. For instance, 128 creators contributed their work to A Good Bundle, which had different price tiers similar to Humble Bundle’s model and ranging from $2 to $20. People posting their games can run their own sales whenever they want, but Itch.io’s content director Spencer Hayes says this is the first time they’ve tried running a site-wide event.