Lara Croft in Shadow of the Tomb Raider.
Lara Croft in Shadow of the Tomb Raider. The next title is coming from Amazon Games and Crystal Dynamics.
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Is Amazon finding its way in games? | Sarah Anderson interview

  • Posted byby Dean Takahashi
  • Updated
  • 10 min

Amazon hasn’t had the easiest time in games. A decade ago, it formed Amazon Games. It made some big bets, hired a lot of game veterans as studio leaders and built a lot of teams in the past decade. Then it either didn’t launch the games, or they were released and became flops.

Amazon Games leader Mike Frazzini resigned in March 2022. Christoph Hartmann, who joined Amazon in 2018, began to centralize what was previously a collection of game projects that were more like their own separate businesses.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.