Nexon's Battlejack has a hardcore audience.
Nexon's Battlejack has a hardcore audience.
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Ironsource: Predictions for 2019 on 5G, hyper casual games, and adtech

  • Posted byby Dean Takahashi
  • Updated
  • 16 min

IronSource has a broad view of what is happening in mobile user acquisition, brand advertising, games, adtech, and even 5G technology. And that’s why I thought it would be interesting to talk with Tal Shoham, chief operating officer for developer solutions at IronSource.

Shoham made some predictions about what will happen across categories as changes in one field — such as the introduction of 5G wireless data technology — can create opportunities, like making connected hardcore games on mobile devices more viable. We talked about IronSource’s expectations for the year.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.