Android user acquisition costs fell in March, but iOS costs climbed.
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iOS user acquisition costs soar in March, while Android costs dip

Mobile user acquisition costs on iOS rose 46 percent in March from the previous month, according to mobile marketing firm Fiksu DSP. But those same costs on the Android platform fell 21 percent.

The cost of user acquisition has been very different on iOS and Android in recent months, but trends in March were the most divergent of all.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.