Intergi Entertainment rebrands itself as Playwire Media to chase video ads

A few years ago, web-ad network Intergi Entertainment launched its Playwire online video-ad platform. And now that video ad network has become so successful that Intergi is changing its name to Playwire Media, and it is serving four billion ad views each month across 165 countries.

Playwire’s Jayson Dubin, chief executive, said that the Deerfield, Fla.-based company has become the largest digital content ad exchange in entertainment and games. It reaches 52 million unique visitors a month in the U.S., according to market researcher comScore. And now the company is expanding into music, sports, film, and other sectors of entertainment such as comedy. Worldwide, Playwire reaches 277 million monthly unique users.