Interaxon started out developing wearables like its Muse headband meditation tool, and it’s now applying its learnings to virtual reality. Its new Muse Virtual Reality aftermarket add-ons will attach to the HTC Vive and Samsung Gear VR headsets to pick up users’ brainwaves and collect information about how they’re reacting to stimuli. The company is planning on sending out software development kits to developers in Q2 of this year and rolling the add-ons out to markets in Q4.
Like Interaxon’s Muse headband, Muse Virtual Reality uses electroencephalography (EEG) to capture brain activity. This data can give the developers information, such as what the user is paying attention to and how they’re responding to characters and environments in a game. It can also measure their cognitive workload, which is how much mental effort they’re exerting while in the VR experience.
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