Intellivision launches on October 10, 2020.
Intellivision was supposed to launch in October 2020.
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Intellivision taps Xbox veteran J Allard as global managing director

Intellivision Entertainment has hired Xbox veteran J Allard as its global managing director. Allard will report to Intellivision CEO Tommy Tallarico, and he will take charge of a wide variety of operations that are critical in launching the company’s retro game console, the Intellivision Amico, which debuts on October 10 this year (10-10-20).

The original Intellivision was a game console from Mattel that gave Atari a run for its money in the early 1980s. Tallarico, the creator of the Video Games Live concert series, announced in 2018 that he had acquired the rights to the console and its original games, and he planned to relaunch Intellivision as a retro brand.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.