Intellivision Entertainment prepares for its rebirth on 10-10-20

Posted byby Dean Takahashi
June 21, 2019
Updated June 19, 2025
10 min

Intellivision Entertainment is winding up for a big launch of its retro video game console on October 10, 2020, or 10-10-20. That number is a little piece of flair that Tommy Tallarico, CEO of the reborn Intellivision Entertainment, is adding to his master plan.

Tallarico grew up with the joy of playing the Intellivision video game console, a machine from Mattel that gave Atari a run for its money in the early 1980s. He has acquired the rights to the console and its original games, and he plans to relaunch Intellivision as a retro brand. And at the recent Electronic Entertainment Expo (E3) in Los Angeles, he showed working machines off with some fun games. And I interviewed him about his plans. (He’s not ready to talk about the games just yet.)

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.