Mike Vorhaus, CEO of Vorhaus Advisors
Mike Vorhaus, CEO of Vorhaus Advisors
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Instagram, Snapchat, and the new age of game marketing

  • Posted byby Dean Takahashi
  • Updated
  • 8 min

Game marketing has evolved in a lot of ways in the past few years. We thought it was time we asked an expert gaming analyst about where everything is going.

Mike Vorhaus, the president of Magid Advisors, founded Frank N. Magid Associates‘ Internet practice in 1995. He’s been analyzing the game industry since 2001, and he leads Magid’s operation, advising investment firms on media and technology assets. Vorhaus has been a columnist in Ad Age and is quoted regularly in mainstream publications. His latest data shows that you can reach gamers through new social networks like Vine, Pinterest, Instagram, and Snapchat. You can also reach the old folks like me through networks such as Facebook.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.