Insomniac's Ted Price on Sunset Overdrive, working with Microsoft, and more

Microsoft wants to win over the hearts of fans this holiday season, and it turned to developer Insomniac Games to help accomplish that.

The studio launched Sunset Overdrive in late October to high praise from critics. It is an open-world shooter with a ton of style, and Microsoft has latched on that because Sunset Overdrive is one of only a few big console-exclusive games hitting either new console this year. It’s only on Xbox One, and Microsoft is putting a lot of emphasis on that with a special bundle and a ton of marketing. You might think that would put a lot of pressure on a release and the studio making it, but if so, it’s the kind of pressure that Insomniac president Ted Price likes.