Influential's evaluation of Dean Takahashi.
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Influential uses Watson AI to help brands find influencers

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Influential has launched its Social Intelligence platform to find influencers for brands with the help of IBM Watson’s artificial intelligence.

The idea is to make influencers more predictable for brands who want to hook up with the hottest social media attractions. Influential wants to make influencer marketing reach scale on the level that brand marketers need to get measurable results.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.