Infinite Reality is hoping to create a sports metaverse experience.
Infinite Reality is hoping to create a sports metaverse experience.
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Infinite Reality partners on the metaverse with Warner Bros. Discovery Sports

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

Infinity Reality announced it has partnered with Warner Bros. Discovery Sports to deliver metaverse experiences to fans for a big track cycling event.

Infinite Reality will provide this metaverse-like experience for the UCI Track Champions League, a new racing series where cyclists race around a velodrome track across a whole season of events. The event organizers say they hope to reimagine what track cycling can be in terms of excitement and accessibility.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.