HTC's Vive Pro
HTC's Vive Pro.
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HTC is committed to the larger XR, AR, and VR ecosystem for Vive

  • Posted byby Dean Takahashi
  • Updated
  • 15 min

Virtual reality has a bright future, but for the present the consumer VR market is puttering along. Rikard Steiber, senior vice president of VR at HTC and president of the Viveport store, is one of the true believers.

He said in a recent talk at the XRDC event that the company continues to invest in the VR ecosystem, from an investment in developer awards to the evolution of the platform to accommodate future hardware improvements. Steiber believes that subscriptions to content in the Viveport store will help developers monetize and encourage the growth of the consumer VR market.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.