Bill Roper is the new chief creative officer at Improbable.
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Improbable hires game veteran Bill Roper as chief creative officer

Improbable, a British tech company that raised $502 million from SoftBank for its virtual-world simulation software, announced that former Disney game creator Bill Roper will be its chief creative officer.

On top of that, Jason Jhonson (who has the strangest last name that I’ve seen lately) has been hired as chief marketing officer.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.