Immersv enables virtual reality developers to advertise their games in other VR apps

Developers are getting ready to unleash a torrent of applications for virtual reality, and some big names from the mobile-gaming space are stepping in to offer a way for studios to market their products.

Immersv is a VR advertising platform that wants to help gamemakers and app designers with discovery while also providing them with a way to generate revenue. The idea is to enable studios to insert video commercials into their VR experiences. The startup already launched its ad exchange in a closed beta for a few clients in December with support for mobile headsets like Samsung’s Gear VR and Google Cardboard.