Joe Bayen, head of ICS Mobile in 2013.
Joe Bayen, head of ICS Mobile in 2013.
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ICS Mobile readies its ProjectX platform for app discovery

  • Posted byby Dean Takahashi
  • Updated
  • 2 min

ICS Mobile, the creator of the FreeAppADay.com promo site, is readying a new platform for app discovery. The new app code-named ProjectX has been approved by Apple and it will help apps spread among friends and families in an organic way, said Joe Bayen, chief executive of ICS Mobile, in an interview with GamesBeat.

FreeAppADay.com has generated a community of more than 10 million users who go to the site on a daily basis to get paid apps for free in one-time promotional deals. But it is the kind of site that Apple tolerates but doesn’t really like, because it is the kind of site that developers could use to pay to boost their apps in the App Store. Apple prefers apps to get to the top of the charts in more organic ways.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.