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Hypercasual game studio FreePlay amasses more than 400M downloads with 3 big hits

  • Posted byby Dean Takahashi
  • Updated
  • 3 min

The success of hypercasual games is being measured in hundreds of millions or billions of downloads. And that’s why we’re shining a light on FreePlay, a Minsk, Belarus-based game studio.

Since December 2019, FreePlay has had more than 420 million downloads of its hypercasual games, which includes Join Clash (developed by FreePlay and published by Supersonic Games), Count Masters, and Fidget Toys Trading 3D.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.