Huuuge social casino veteran unveils AI-focused Beyond startup and Decor Society

Posted byby Dean Takahashi
October 24, 2024
Updated June 17, 2025
5 min

I met Anton Gauffin in Israel years ago when he was running Huuuge, a social casino game with Finnish roots and with a big presence in Poland. He had a great ride, starting up in 2014 with a seasoned team, taking the company public in 2021 and generating more than $2 billion in lifetime revenue.

Now he’s moving on to chapter two, which involves a new startup called Beyond, which is making a fashion game called Decor Society using generative AI. Right now, he’s just teasing the new business and not saying much about it, but you can guess where some of it is going.

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Written by

Dean Takahashi

Dean Takahashi is editorial director for GamesBeat. He has been a tech journalist since 1988, and he has covered games as a beat since 1996. He was lead writer for GamesBeat at VentureBeat from 2008 to April 2025. Prior to that, he wrote for the San Jose Mercury News, the Red Herring, the Wall Street Journal, the Los Angeles Times, and the Dallas Times-Herald. He is the author of two books, "Opening the Xbox" and "The Xbox 360 Uncloaked." He organizes the annual GamesBeat Next, GamesBeat Summit and GamesBeat Insider Series: Hollywood and Games conferences and is a frequent speaker at gaming and tech events. He lives in the San Francisco Bay Area.